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Hostelworld’s new iPad app reflects shift from hybrid to native
Hostelworld discovers that native works best Budget travel site Hostelworld has released a new native application for the iPad which recognizes the importance that mobile plays for its customers in...
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Auntie Anne’s rolls out a freshly baked loyalty app
Auntie Anne’s long awaited twist on mobile loyalty has arrived Pretzel franchise Auntie Anne’s has become the newest mobile loyalty player rolling out a robust program in assertion of its ability to...
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Product listing ads have big potential for reaching mobile shoppers
PLAs are becoming a hot topic surrounding mobile shopping PHILADELPHIA – Google Shopping was cited by several execuives at eTail East 2014 as a big opportunity for retailers to connect with mobile...
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Deb Shops uses variegated social media strategies to acquire new shoppers
Deb creates unique content according to platform environment Specialty retail chain Deb Shops experiments with new social platforms on an ongoing basis and urged marketers at eTail East 2014 to create...
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Are apps worth the investment to acquire new customers?
PHILADELPHIA – Given the significant investment needed to sustain mcommerce, Century 21 has elected a responsive design over applications to drive return on investment and acquire new customers. As the...
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Olive Garden thinks outside the Redbox with SMS-enabled promotion
A Redbox and Olive Garden may help both brands combat value-driven consumers Olive Garden’s popular “Buy One, Take One” has returned in a new SMS-enabled promotion with Redbox, as the chain...
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Is retail enthusiasm for mobile apps waning?
Apps versus mobile sites A number of the retailers presenting at last week’s eTail East 2014 conference came down on the side of mobile sites in the ongoing debate over native applications vs. the Web,...
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EBags boosts conversions by streamlining search and discovery
EBags successfully differentiates “search” from “shop” EBags, an online retailer of handbags, luggage, backpacks and accessories, has created an engaging, innovative way to find the essential handbag...
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ShopSavvy update pits price against in-store experience and loyalty
ShopSavvy is a value shoppers best friend ShopSavvy, a mobile shopping application that incorporates barcode scanning as its primary search function, has undergone an update which brings a new kind of...
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Rent the Runway will use iPad minis to fuse ecommerce and in-store experiences
Rent the Runway brings digital success to the physical world Online designer-dress rental service Rent the Runway will open its first bricks-and-mortar location in New York next month, using iPad minis...
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